Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Harley-Davidson rides off from Amazon

    By MAY ZHOU in Houston | chinadaily.com.cn | Updated: 2021-02-05 11:49
    Share
    Share - WeChat
    Harley-Davidson Inc has announced that it is leaving the Amazon Marketplace just when Jeff Bezos said he is stepping down from his day-to-day leadership role. [Photo/IC]

    Harley-Davidson Inc, the 118-year-old motorcycle maker, has announced that it is leaving the Amazon Marketplace just when Jeff Bezos, founder and CEO of the e-commerce colossus, said he is stepping down from his day-to-day leadership role.

    Both announcements were made Tuesday, when Amazon reported record fourth-quarter sales that topped $100 billion for the first time. Bezos said that he will transition to the role of executive chair in July at the company he founded 27 years ago.

    Harley CEO Jochen Seitz said the company is leaving Amazon because it is undercutting sales at its own dealers, according to Bloomberg. The Milwaukee-based company posted a fourth-quarter loss Tuesday and has had six years of slumping sales in the US, its largest market.

    "We want to have a fully integrated, digital e-commerce business with our dealers," Zeitz said. "Amazon was not really something that got our dealers into the mix."

    His predecessor, Matt Levatich, rolled out a "digital storefront" on Amazon's Marketplace in October 2018 to broaden Harley's appeal and reach a new generation of riders.

    Zeitz's strategy for Harley is designed to strengthen the biker brand and its pricing power, including accessories and premium apparel. He created the role of chief digital officer to revamp the company's online-retail platforms.

    Harley isn't the only brand that has left Amazon recently. In January last year, Ikea cut its tie with Amazon after it launched a pilot program with the company in 2018. Approximately 30 products were in the project.

    In November 2019, Nike, the world's largest sporting goods retailer, also left Amazon after a test run of two years. Nike agreed to sell limited products to Amazon in exchange for stricter policing of counterfeit goods and restrictions on unsanctioned sales of its products. However, it said Amazon failed to deliver that promise.

    Many other iconic brands have left Amazon in recent years, including footwear brands Vans and Birkenstock, fashion brands Ralph Lauren and Louis Vuitton, luxury watchmaker Rolex, and outdoor brands North Face and Patagonia.

    The majority, like Nike, have said that Amazon had become overrun by counterfeits and unauthorized sellers as the reason they were leaving so not to jeopardize their brands.

    "Brands don't need Amazon," Jefferies analyst Randy Konik told CNBC. "Amazon had a delivery speed advantage, but that advantage has compressed. With Nike leaving the Amazon platform, it strengthens our view that retailers/brands won't be displaced by Amazon."

    Despite brands leaving Amazon, some of their products still can be found on Amazon due to its practice of allowing a third party to sell brand-name products, often at discounted prices.

    Amazon Marketplace has also aggressively expanded its private-label business, which includes products developed by Amazon or by third parties that exclusively sell the items on Amazon.

    It is widely believed that Amazon uses data from its marketplace to develop private-label brands, according to CNBC, which said the brands viewed that as a clear attempt to "siphon off demand" from their products.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    精品无码久久久久久久动漫| 国产欧美日韩中文字幕 | 亚洲欧美成人久久综合中文网| 国精品无码一区二区三区在线| 精品久久久久久久中文字幕| 久久综合一区二区无码| 亚洲AV无码一区二区三区DV| 狠狠躁天天躁无码中文字幕图| 亚洲综合无码一区二区| 亚洲AV永久无码精品| 午夜无码中文字幕在线播放 | 中文字幕亚洲情99在线| 国产成A人亚洲精V品无码| 伊人久久精品无码av一区| 亚洲JIZZJIZZ中国少妇中文| 中文字幕人妻丝袜乱一区三区 | 久久AV高清无码| 亚洲人成无码网站| 特级做A爰片毛片免费看无码| 色综合久久综合中文综合网| 中文字幕无码不卡免费视频 | 无码人妻少妇伦在线电影| 无码人妻久久一区二区三区免费 | 亚欧成人中文字幕一区| 免费无码黄十八禁网站在线观看 | 久久久久亚洲av成人无码电影| 亚洲AV无码一区二区三区性色 | 中文字幕无码精品亚洲资源网久久| 人妻AV中文字幕一区二区三区| 久久人妻AV中文字幕| 无码毛片一区二区三区中文字幕| AV无码免费永久在线观看| 日韩精品无码一区二区三区免费 | 在线中文字幕精品第5页| 中文网丁香综合网| 色综合久久精品中文字幕首页| 日本免费中文字幕| 一本一道色欲综合网中文字幕| 中文字幕亚洲第一在线| 中文字幕精品久久久久人妻| 日韩人妻无码精品专区|