Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Harley-Davidson rides off from Amazon

    By MAY ZHOU in Houston | chinadaily.com.cn | Updated: 2021-02-05 11:49
    Share
    Share - WeChat
    Harley-Davidson Inc has announced that it is leaving the Amazon Marketplace just when Jeff Bezos said he is stepping down from his day-to-day leadership role. [Photo/IC]

    Harley-Davidson Inc, the 118-year-old motorcycle maker, has announced that it is leaving the Amazon Marketplace just when Jeff Bezos, founder and CEO of the e-commerce colossus, said he is stepping down from his day-to-day leadership role.

    Both announcements were made Tuesday, when Amazon reported record fourth-quarter sales that topped $100 billion for the first time. Bezos said that he will transition to the role of executive chair in July at the company he founded 27 years ago.

    Harley CEO Jochen Seitz said the company is leaving Amazon because it is undercutting sales at its own dealers, according to Bloomberg. The Milwaukee-based company posted a fourth-quarter loss Tuesday and has had six years of slumping sales in the US, its largest market.

    "We want to have a fully integrated, digital e-commerce business with our dealers," Zeitz said. "Amazon was not really something that got our dealers into the mix."

    His predecessor, Matt Levatich, rolled out a "digital storefront" on Amazon's Marketplace in October 2018 to broaden Harley's appeal and reach a new generation of riders.

    Zeitz's strategy for Harley is designed to strengthen the biker brand and its pricing power, including accessories and premium apparel. He created the role of chief digital officer to revamp the company's online-retail platforms.

    Harley isn't the only brand that has left Amazon recently. In January last year, Ikea cut its tie with Amazon after it launched a pilot program with the company in 2018. Approximately 30 products were in the project.

    In November 2019, Nike, the world's largest sporting goods retailer, also left Amazon after a test run of two years. Nike agreed to sell limited products to Amazon in exchange for stricter policing of counterfeit goods and restrictions on unsanctioned sales of its products. However, it said Amazon failed to deliver that promise.

    Many other iconic brands have left Amazon in recent years, including footwear brands Vans and Birkenstock, fashion brands Ralph Lauren and Louis Vuitton, luxury watchmaker Rolex, and outdoor brands North Face and Patagonia.

    The majority, like Nike, have said that Amazon had become overrun by counterfeits and unauthorized sellers as the reason they were leaving so not to jeopardize their brands.

    "Brands don't need Amazon," Jefferies analyst Randy Konik told CNBC. "Amazon had a delivery speed advantage, but that advantage has compressed. With Nike leaving the Amazon platform, it strengthens our view that retailers/brands won't be displaced by Amazon."

    Despite brands leaving Amazon, some of their products still can be found on Amazon due to its practice of allowing a third party to sell brand-name products, often at discounted prices.

    Amazon Marketplace has also aggressively expanded its private-label business, which includes products developed by Amazon or by third parties that exclusively sell the items on Amazon.

    It is widely believed that Amazon uses data from its marketplace to develop private-label brands, according to CNBC, which said the brands viewed that as a clear attempt to "siphon off demand" from their products.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    中文字幕无码精品三级在线电影| 日韩亚洲国产中文字幕欧美| 中文字幕日韩精品无码内射| 亚洲va无码va在线va天堂| 亚洲欧美日韩中文在线制服| 国产乱人伦Av在线无码| 国产品无码一区二区三区在线| 中文字幕无码av激情不卡久久| 无码人妻熟妇AV又粗又大 | 精品无码一区二区三区爱欲 | 线中文在线资源 官网| 亚洲区日韩区无码区| 免费人妻无码不卡中文字幕系| 人妻丰满熟妇aⅴ无码| 中文字幕亚洲综合精品一区| 亚洲Av无码乱码在线观看性色| 无码h黄动漫在线播放网站| 免费中文字幕视频| 中文字幕乱码一区二区免费| 日无码在线观看| 无码AV动漫精品一区二区免费| 2021国产毛片无码视频| 人妻丰满熟妇岳AV无码区HD| 亚洲av无码片在线播放| 精品人妻无码区二区三区| 老子午夜精品无码| 免费一区二区无码东京热| 无码八A片人妻少妇久久| 无码人妻丰满熟妇区BBBBXXXX| 色婷婷综合久久久久中文字幕| 在线综合+亚洲+欧美中文字幕| 日韩中文字幕在线| 中文字幕你懂的| 亚洲一日韩欧美中文字幕欧美日韩在线精品一区二 | 精品久久久久久无码专区| 色AV永久无码影院AV| 色爱无码AV综合区| 国产av无码专区亚洲国产精品| 精品久久久久久无码人妻热| 国产羞羞的视频在线观看 国产一级无码视频在线 | 亚洲av中文无码乱人伦在线播放|