Sanctions on Xinjiang cotton use opposed

"We welcome foreign companies to come and visit Xinjiang themselves, and stand ready to provide support for companies from all countries to trade and invest in Xinjiang," he added.

Meanwhile, shares of Chinese sports brand Anta Sports Products Ltd jumped over 8 percent in Hong Kong on Thursday after the company issued a statement saying it will continue to use cotton from Xinjiang. Shares of China's Li Ning Co surged over 10 percent.

Shares of H&M fell by 4.16 percent by 9 pm on Thursday in Stockholm, Sweden, as it faces a storm of criticism on social media in China.