Global EditionASIA 中文雙語(yǔ)Fran?ais
    Business
    Home / Business / Focus

    New cosmetics shops bucking virtual trend

    By ZHENG YIRAN | China Daily | Updated: 2021-03-30 09:23
    Share
    Share - WeChat
    Customers line up at Harmay, a cosmetics store in Sanlitun, Beijing, in October. [Photo provided to China Daily]

    "This is why we are opening offline stores and putting efforts into the sector."

    For the cosmetics sector, offline experiences are especially importable. According to a report issued by China Insights Consultancy, the country's retail cosmetic sales will surpass 450 billion yuan by 2023, with a compound annual growth rate of 11.6 percent. The retail market driven by the offline user experience still has great growth potential.

    A Reuters survey showed that in 2019, although online cosmetics consumption expanded rapidly, 86 percent of those surveyed still preferred immersive offline shopping experiences, and brick-and-mortar retail was their first choice as they were able to see what the cosmetics really looked like and actually try them on.

    Peng Yao, CEO of The Colorist, attributed the company's success to the integration of offline and online channels.

    "While using bright and bold patches of color to bring consumers into physical stores, we apply online smart operation systems into our brand selection and supply chain management, warehousing and logistics to achieve higher operational efficiency," she said.

    With their recent success, industry experts worry over whether new cosmetics collection stores will be able to retain traffic volume and maintain long-term development.

    Wang Peng, an associate professor at Renmin University, said:"New makeup collection stores now doing well have first-mover advantages.

    However, their business modes are easy to copy. Companies should think of how to further cultivate resources, raise brand recognition and leave a deeper impression on consumers. They may try out methods to better reach young consumers, like digital marketing, group buying and cosmetics blind boxes, said Wang. "Related resources and a professional team are needed to better promote brands more broadly and deeply, and make brands distinguishable from rivals," Wang added.

    |<< Previous 1 2 3   
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    午夜福利av无码一区二区| 中国少妇无码专区| 中文字幕日韩在线| 成人无码小视频在线观看| 亚洲AV无码专区在线播放中文| 一本无码中文字幕在线观| 97免费人妻无码视频| 亚洲精品中文字幕无码蜜桃| 亚洲成a人片在线观看中文动漫 | 区三区激情福利综合中文字幕在线一区 | 无码精品A∨在线观看中文| 国产精品亚洲аv无码播放| 一夲道无码人妻精品一区二区| 亚洲欧美日韩中文久久| 免费无码毛片一区二区APP| 无码人妻丰满熟妇区96| 日韩精品一区二区三区中文 | 91精品国产综合久久四虎久久无码一级| 狠狠躁夜夜躁无码中文字幕 | 无码任你躁久久久久久久| 无码精品A∨在线观看| 中文无码伦av中文字幕| 一本本月无码-| 无码国产精品一区二区免费虚拟VR | 久久e热在这里只有国产中文精品99| 亚洲高清无码专区视频| 亚洲无码视频在线| 精品久久久久久无码人妻热| 日韩精品无码一区二区三区| 亚洲无码在线播放| 少妇人妻无码精品视频app| 八戒理论片午影院无码爱恋| 四虎影视无码永久免费| 国产成人亚洲综合无码 | 久久精品中文字幕一区| 亚洲欧美日韩、中文字幕不卡| 超清无码无卡中文字幕| 亚洲VA中文字幕不卡无码| 精品久久久久久无码中文字幕一区| √天堂中文官网8在线| 中文字幕在线无码一区|