Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Motoring

    Ford deepens localization to tap China's growth potential

    By Li Fusheng | chinadaily.com.cn | Updated: 2021-04-28 14:24
    Share
    Share - WeChat
    Steven Armstrong, president of Changan Ford, presents the EVOS model at the Shanghai auto show. [Photo provided to chinadaily.com.cn]

    Ford is stepping up efforts to develop vehicles in China for China, as part of its efforts to attract discerning and tech-savvy customers in the world's largest vehicle market.

    It unveiled a model called Ford EVOS last week on the opening day at the Shanghai auto show, which will conclude on Thursday.

    The SUV is the carmaker's first vehicle developed largely by a China-based team and designed based on their understanding of the local Chinese market.

    "It is the first real demonstration of how we think we should be working with customers in China. (We should) develop products for China rather than adapting global products," said Steven Armstrong, president of Changan Ford.

    Changan Ford is one of Ford's joint ventures in China, which will produce the EVOS model.

    "Back in the past, adapting global products worked, but now Chinese customers are much more demanding and much more technically capable than customers elsewhere. So you need to develop products for them, " he said.

    Among other things, the EVOS has a 1.1-meter long screen, which allows the front row passenger to help the driver better understand road conditions, and also enables them to use different functions on their respective side.

    Armstrong said was the result of customer feedback in the country.

    "We developed the big screen, because they told us that they want the passenger to be engaged with the vehicle, not just the driver," he said.

    Besides the EVOS, Changan Ford showcased its plug-in hybrid Escape SUV and the all-new Escort sedan at the Shanghai auto show.

    Ford's focus on local requirements is helping driving its sales performance in China.

    In the first quarter this year, Changan Ford sold 49,325 vehicles, up almost 50 percent year-on-year.

    Armstrong said his company has seen sales grow for three quarters in a row, and he expects the momentum will continue.

    Changan Ford will start to manufacture Ford's first electric car Mustang Mach-E in China in the second half of the year. It will be the first Mustang vehicle to be made in the country.

    To seize a share in the fast-evolving China's electric vehicle segment, Ford is building a direct sales network that will cover 20 major Chinese cities this year.

    In a video message during the Shanghai auto show, Ford President and CEO Jim Farley said the company will continue delivering on its "Best of Ford, Best of China" commitment.

    "We are working with our partners to deliver a superior and distinctive branded experience for our customers in China and around the world," said Farley.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    免费无码中文字幕A级毛片| 中文字幕免费视频| 无码人妻丝袜在线视频| 亚洲无码高清在线观看| 亚洲av无码一区二区三区乱子伦| 日本中文字幕电影| 久久久91人妻无码精品蜜桃HD| 国产av无码专区亚洲av果冻传媒| 欧美日韩国产中文高清视频| 免费无遮挡无码永久视频| 曰韩人妻无码一区二区三区综合部| 久久久久成人精品无码中文字幕 | 日韩精品无码中文字幕一区二区| 狠狠躁天天躁无码中文字幕| 国产台湾无码AV片在线观看| 最近免费中文字幕大全免费 | 精品欧洲av无码一区二区三区| 熟妇人妻系列av无码一区二区| 最近的中文字幕大全免费8| 中文字幕乱码一区二区免费 | 久久久久亚洲av无码专区喷水| 日日摸夜夜添无码AVA片| 日本阿v网站在线观看中文| 中文字幕亚洲精品无码| 无码视频在线播放一二三区| 国产激情无码一区二区三区| 精品视频无码一区二区三区| 久久久无码人妻精品无码| 免费人妻无码不卡中文字幕系| 秋霞无码一区二区| 免费精品无码AV片在线观看 | 亚洲AV无码一区二三区| 黑人无码精品又粗又大又长 | 日韩一区二区三区无码影院| 无码无遮挡又大又爽又黄的视频 | AV无码一区二区大桥未久| 久久99精品久久久久久hb无码| 国产成人无码一区二区在线播放| 欧洲无码一区二区三区在线观看| 狠狠躁天天躁无码中文字幕图| 精品一区二区无码AV|