Sustainability is the new fashion

Sustainable material

Waving environment-friendly materials into beautiful clothing is normally brands' first step toward achieving sustainability.

Allbirds is a shoe brand founded in 2016 in New Zealand, which just entered China two years ago.

Many influencers are fans of the brand, including Larry Page, the co-founder of Google, Dick Costolo, the former CEO of Twitter, actress Emma Watson, and actor Leonardo DiCaprio.

The brand chooses natural and sustainable wool from merino sheep as the main raw material, and it costs 60 percent less energy than producing typical synthetic shoes; it sources tree fiber involved from farms in South Africa, where minimize fertilizer and irrigate the land with rainfall, directly saving 95 percent water and cuts carbon footprint in half; sugarcane involved is sourced from southern Brazil, which relies on rainwater as well.