Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Industries

    Small town in Shandong riding traditional fashion wave

    By ZHAO RUIXUE in Jinan, Shandong | China Daily | Updated: 2021-06-01 10:24
    Share
    Share - WeChat
    A couple try on hanfu dresses at a studio in Caoxian county, Heze, Shandong province. [Photo provided to China Daily]

    June is the busiest time of the year for Zhao Ying's hanfu or traditional Chinese clothing business. The mother of two needs to stay up late almost every night to prepare the orders placed via her online shops.

    "Inquiries about my products keep popping up on my Taobao shops, even though it's night," Zhao said.

    Located in Sunzhuang, Daiji town, Caoxian county, Shandong province, Zhao's workshop is a five-minute drive from the village's main road, which is lined with shops involved in hanfu production, ranging from cloth making to pattern printing.

    Zhao started to run an online shop for selling hanfu dresses in 2011, when she tried to make a living from home to take care of her son and parents-in-law. Her husband went to the city each day to do temporary jobs.

    "When I took my children to a park, I saw a lot of children were dressed in hanfu, which inspired me to make the clothing and sell it online," she said.

    Her business continues to grow. Her husband returned to help with the business two years after she began.

    "Demand for hanfu products began booming in 2019. Sales of hanfu at my workshop reached 3 million yuan ($471,700) in 2019," she said.

    In May, Zhao was able to earn more than 70,000 yuan on one day selling hanfu. On some days, her daily income exceeded 100,000 yuan, Zhao said.

    Like Zhao, hundreds of businesses in Daiji town are working overtime to meet demand for hanfu. The town has been a center for the manufacturing of stylized performance costumes for decades and recently accounted for 70 percent of the total sold nationwide, according to the local government.

    Due to the COVID-19 pandemic, sales of performance costumes slumped last year because people were required to practice social distancing and shunned public gatherings. But demand for hanfu showed no pandemic slump.

    In the online sector, sales of hanfu from Caoxian county makes up one-third of the country's total, according to the e-commerce service center of Caoxian. "Orders for cloth to make hanfu have been increasing substantially in recent years," said Chen Jichao, head of an enterprise that sells cloth in Daiji.

    His company is selling around 200,000 square meters of cloth a day in May.

    "Some cloth is in short supply. Buyers don't bargain on prices. What they care about is when they can get the cloth," Chen said.

    There are now over 2,000 enterprises working in the hanfu sector in Caoxian, ranging from costume design, cloth production, pattern printing and logistics.

    "Caoxian has a complete industry chain for hanfu, which helps reduce production, labor and logistics costs and makes the town competitive," said Lan Tao, director of the e-commerce service center of the county.

    Zang Lina, a professor of communication studies at Shandong University, said a regional brand that carries Chinese traditional cultural significance is needed.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    亚洲国产精品无码AAA片| 无码色AV一二区在线播放| 久久伊人中文无码| 亚洲精品无码久久千人斩| 亚洲欧美日韩中文久久| 精品人妻大屁股白浆无码| 久久久久亚洲AV无码专区首JN | 中文字幕欧美日本亚洲| 无码专区国产无套粉嫩白浆内射| 亚洲中文字幕无码一区二区三区| 欧美日韩中文国产一区| 中文字幕亚洲精品无码 | 国产午夜鲁丝无码拍拍| 久久无码专区国产精品发布| 中文字幕日韩一区| 亚洲精品成人无码中文毛片不卡 | 人妻无码αv中文字幕久久| 最好看的最新高清中文视频| 欧美中文字幕在线视频| 永久无码精品三区在线4| 久久久久久无码国产精品中文字幕| 午夜人性色福利无码视频在线观看| 免费无码又爽又刺激一高潮| 亚洲一日韩欧美中文字幕欧美日韩在线精品一区二| 亚洲人成国产精品无码| 无码精品蜜桃一区二区三区WW | 国产精品无码免费专区午夜| 日韩精品专区AV无码| 亚洲AV无码专区在线播放中文 | 无码人妻AV免费一区二区三区| 国产AV无码专区亚洲AV手机麻豆| 中文字幕日韩三级片| 中文字幕无码高清晰| 亚洲综合日韩中文字幕v在线| 国产精品中文久久久久久久| 一级片无码中文字幕乱伦| 色吊丝中文字幕| 91中文字幕在线| 亚洲七七久久精品中文国产| 日韩va中文字幕无码电影| 亚洲欧洲日产国码无码久久99|