Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Silver Fern Farms cashes in on firm meat demand

    By OUYANG SHIJIA | China Daily | Updated: 2021-06-02 10:00
    Share
    Share - WeChat
    A visitor checks out beef products from New Zealand during an expo in Shanghai on Sept 30. [Photo provided to China Daily]

    Silver Fern Farms, New Zealand's leading processor, marketer and exporter of meat products, is looking to continuously increase investment in China due to rising growth opportunities in the largest overseas market for New Zealand red meat.

    "With Sino-New Zealand trade development and China's rapid economic growth, the China market has gradually become the most important international market for Silver Fern Farms," said Alex Wang, the company's country manager for China.

    "We are confident in strong relationship between China and New Zealand. Silver Fern Farms is committed to increasing investment in the China market. As we deepen cooperation with local enterprises, we will further satisfy consumers' increasingly nutritious and healthy dietary needs," Wong said.

    Looking ahead to the next five years, the company will further enhance its "plate-to-pasture "strategy, tailoring localized product strategies to satisfy diverse and segmented Chinese consumer needs in different regions for red meat, Wang added. "A key focus for Silver Fern Farms is to have a better understanding of our Chinese customers' needs."

    Having entered the China market over 20 years ago, the company has continuously expanded its product scope to beef, lamb and venison and associated products, and now exports to more than 60 countries and regions around the world.

    "China is Silver Fern Farms' largest market, and it registered its strongest performance among all of our major markets last year, being the fastest growing one worldwide despite the COVID-19 pandemic," Wang said.

    "While we live in an age rife with challenges, it is also an age full of hope and opportunities."

    Since the pandemic, the company has worked with e-commerce platforms such as JD to sell products, thus meeting Chinese consumers' rising demand to cook at home.

    "During the past six months, our online sales have doubled in the China market," Wang said. "New channels such as e-commerce, community group buying and livestreaming e-commerce will not only help us sell more products, but also bring Silver Fern Farms closer to customers in China."

    Silver Fern Farms has seen rising consumption power from China's younger generation.

    "Our red meat offerings such as venison, lamb and beef are high in protein and low in fat, which will satisfy younger generation's rising expectations for fitness," he said.

    The company introduced its venison products to China at the annual China International Import Expo last year, which soon won deer meat a huge following among Chinese consumers.

    "The venison products were originally supplied to European high-end caterers before the pandemic, and now we are brining Chinese consumers same products at reasonable prices," Wang said.

    Wong added that the company prepared 1,000 packs of venison products for less than 20 yuan per pack on a community group buying platform in April, with supplies selling out in just three hours.

    The company is a 50-50 partnership between Silver Fern Farms Cooperative and Shanghai Maling Aquarius-a leading Chinese meat processor and distribution company listed on the Shanghai Stock Exchange.

    "We strongly benefited from both our Chinese shareholder and Chinese government's continued efforts to expand opening-up and create a better business environment. China's rising consumption demand for red meat also provides huge growth opportunities," he said.

    In 2020, China was the largest import market for New Zealand red meat. With Sino-New Zealand trade development and China's rapid economic growth, the China market has gradually become the most important international market for Silver Fern Farms.

    "As economic and trade relations between China and New Zealand reach a new level, the agricultural industry will also become an important part of China-New Zealand cooperation," Wang said.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    精品亚洲A∨无码一区二区三区| 日韩AV无码一区二区三区不卡毛片 | 中文字幕在线看视频一区二区三区| 最近2019中文字幕电影1| 久久国产亚洲精品无码| 免费无码又爽又刺激高潮软件| 亚洲中文字幕无码日韩| 日韩综合无码一区二区| 久久精品中文字幕无码绿巨人| 亚洲第一极品精品无码久久| 亚洲AV无码之日韩精品| 日韩人妻无码一区二区三区| 国产中文字幕视频| 熟妇无码乱子成人精品| 亚洲中文字幕久久精品无码APP| AV无码人妻中文字幕| 中文字幕亚洲图片| 国产精品午夜福利在线无码| 波多野结衣在线aⅴ中文字幕不卡| 无码精品人妻一区二区三区影院| 天堂在线观看中文字幕| 国产真人无码作爱免费视频| 无码GOGO大胆啪啪艺术| 亚洲AV永久纯肉无码精品动漫| 精品高潮呻吟99av无码视频| 亚洲中文字幕伊人久久无码| 中文字幕一区一区三区| √天堂中文官网在线| 亚洲视频中文字幕| 国产中文字幕在线视频| 欧美在线中文字幕| 亚洲一区中文字幕久久| 色综合久久精品中文字幕首页| 波多野结衣在线aⅴ中文字幕不卡| 狠狠躁夜夜躁无码中文字幕 | 亚洲精品无码不卡| 国产精品无码永久免费888| 亚洲av午夜国产精品无码中文字| 无码任你躁久久久久久老妇| 亚洲无av在线中文字幕| 日韩免费码中文在线观看 |