Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Companies

    Local research speeds up new product launches by Fonterra

    By HE WEI in Shanghai | China Daily | Updated: 2021-06-24 09:07
    Share
    Share - WeChat
    Visitors pass Fonterra's booth during an expo in Shanghai. [Photo by Lyu Liang/For China Daily]

    Five new products launched by Fonterra, a New Zealand dairy giant, made their global debut in Shanghai on Tuesday, showcasing the company's operational agility in China, its largest and fastest-growing market.

    Products like a new type of cheese and milk powders for adults and children are an outcome of research by the company's research and development teams at its headquarters in Auckland, New Zealand, and at the Fonterra-ACC Shanghai Innovation Center, which was launched last year to better tap into the fast-changing dairy preferences of Chinese people.

    "China is Fonterra's largest and most important strategic market," Teh-han Chow, CEO of Fonterra China, said in a press release. "We will continue to pay attention to the nutritional status and needs of all age groups, and provide Chinese consumers with more high-quality, healthy, nutritious and delicious dairy products in innovative ways."

    The new products include milk powders rich in probiotics extracted from four fruits and vegetables, as well as those rich in lactoferrin, a key protein to boost immunity.

    The vice-president of Fonterra in China, Cao Hui, said the products are an outcome of in-depth customer research, which suggests Chinese consumer are looking for dairy products that enhance their immunity and intestinal health.

    "You do see this particular desire for immunity enhancement, especially after medical experts and influencers advocated the health benefits of milk in light of the COVID-19 pandemic," Cao said. "We are definitely seizing that opportunity to upgrade our products to feature probiotics."

    Chinese dairy consumers also want to control their calorie intake while seeking nutritious food. This pursuit of a balanced diet is driving the need to manufacture low fat, or skimmed milk.

    "The 'zero fat, low calorie' wave is sweeping the food and beverage sector in China, and it's something we are training our sights on," Cao said, adding that Fonterra is replacing sugar with fresh fruit extractions.

    Euromonitor International, a consultancy, projected dairy product sales in China would reach $56.9 billion last year. According to a survey carried out by market researcher Ipsos last year, 49 percent of Chinese respondents planned to improve their health by consuming dairy products while 50 percent planned to increase their spending on dairy products.

    "We are definitely seeing three noticeable trends in China: people are longing for customized, high-end and occasion-based dairy products," said David Rao, managing director of Ipsos China. "That means dairy products should be designed to cater to different scenarios." Beverage-like offerings, for instance, are suitable for social occasions and workout sessions, while others should be packaged to fit into snacking or cooking at home.

    Localized consumer insights, through tie-ups with e-commerce platform Tmall, helped tailor the products.

    "The local R&D center managed to expedite the innovation process," Cao said. "Thanks to the local innovation center, our fruit and vegetable milk powder hit markets in just six months. It would otherwise have taken us two years."

    Bilateral trade between China and New Zealand reached NZ$30 billion ($21 billion) last year, according to data from New Zealand Trade and Enterprise, the New Zealand government's international business development agency. Dairy products formed the largest share of the trade volume, registering 10 percent year-on-year growth to reach NZ$6.8 billion.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    少妇精品无码一区二区三区| 日本高清免费中文在线看| 最近中文字幕mv免费高清视频8| 无码专区—VA亚洲V天堂| 少妇中文字幕乱码亚洲影视| 精品无码人妻一区二区免费蜜桃| 最近2019中文字幕一页二页| 一区二区三区无码高清视频| 无码超乳爆乳中文字幕久久| 我的小后妈中文翻译| 无码人妻精品中文字幕| 日产无码1区2区在线观看| 日韩人妻无码精品一专区| 亚洲国产成人精品无码区在线观看 | 夜夜精品无码一区二区三区| 午夜不卡无码中文字幕影院| 伊人蕉久中文字幕无码专区| 亚洲日本va午夜中文字幕一区| 久久国产精品无码网站| 午夜福利无码不卡在线观看| 国产精品99久久久精品无码| 日韩精品一区二区三区中文字幕| 久久人妻无码中文字幕| 亚洲熟妇无码八V在线播放| 国产精品无码a∨精品| 无码人妻久久一区二区三区免费丨 | 暖暖免费中文在线日本| 日韩中文字幕在线播放| 亚洲国产精彩中文乱码AV| 中文字幕人妻无码专区| 中文字幕久久波多野结衣av| 中文字幕无码毛片免费看| 无码人妻精品一区二区蜜桃百度| a级毛片无码兔费真人久久| 波多野结衣AV无码| 精品无码专区亚洲| 中文字幕亚洲精品无码| 中文字幕无码高清晰| 日本aⅴ精品中文字幕| 最好看的中文字幕最经典的中文字幕视频| а√天堂中文官网8|