Culture and tourism giant puts focus on rural revitalization

The culture and tourism conglomerate Overseas Chinese Town Group shared its experiences in rural revitalization at the Anren Forum held in Chengdu, Sichuan province, from October 16-17.

The forum brought together more than 30 State-owned enterprises and dozens of experts and aimed to explore sustainable approaches for rural revitalization.

The OCT group has developed about 30 distinctive rural projects across the country, including the Beijing-Tianjin-Hebei area, the Yangtze River Delta, Hainan and Yunnan.

Those scenic spots have annually received 40 million tourist visits on average, bringing 160,000 people out of poverty, according to OCT.

Since last year, the State-owned company has deepened strategic cooperation with rural areas in Guizhou, Sichuan and Gansu provinces to improve local folk customs and ecology, and tap into local culture and tourism resources.

State-owned enterprises have to take lead in boosting rural revitalization and modernization of agriculture and rural areas, said Ren Hongbin, vice-chairman of the State-owned Assets Supervision and Administration Commission of the State Council.