Victorinox launches special edition dedicated to the spirit of Switzerland

Swiss brand Victorinox launched the Climber Wood Swiss Spirit Special Edition at the Swiss Embassy in China last week. It depicts a traditional Swiss silhouette design laser-cut onto richly patterned walnut wood scales.

A masterpiece that fuses art with functionality, each piece is one of a limited run of just 12,000 worldwide, with only 400 available in China.

Bernardino Regazzoni, Swiss ambassador to China, said that Victorinox has not only incorporates the "Swiss spirit" into its brand philosophy, but innovation and sustainability have also been part of the brand's DNA for more than 130 years.

Carl Elsener, CEO of Victorinox Group, said in a video comment at the launch ceremony that "among other famous and well-known Swiss brands, our long-standing history in manufacturing high quality knives has helped to shape the global reputation for innovative products proudly carrying the 'Made in Switzerland' seal and thus embodying the very essence of true 'Swissness'."

Hong Kong singer-actor Aarif Lee Chi-ting also shared his affection for Victorinox by saying that "'Swiss spirit' represents craftsmanship, firm dedication, a passion for meticulous work, an attitude of striving for excellence, as well as relentless pursuit of innovation and perfection."