New experience

Online performances have proved increasingly popular since the pandemic emerged, with platforms and artists trying hard to find creative ways to offer audiences a different concert experience.

In June, TME Live, a performance brand that is part of Tencent Music Entertainment Group, launched a series of online shows titled Sing For You, with each episode featuring performances by a singer-songwriter given for a particular audience member.

One of the concerts was performed by Ayunga, an ethnic Mongolian singer known for his roles in musicals. The audience member was Yao Xueyun, a radiologist at No 8 Hospital in Wuhan, capital of Hubei province.

In January last year, Yao was traveling in Portugal, but she canceled her vacation to return to Wuhan after the pandemic hit, joining her colleagues on the frontline in the fight against COVID-19.

During the online concert, she told Ayunga that she listened to his songs when she was on duty at the hospital 24 hours a day.

"His voice gave me strength, especially during those hard days," said Yao, adding that her parents are both doctors and that she fulfilled a childhood wish in becoming one herself.

Ayunga said: "The idea of singing online for a particular person not only offers audiences music, but also stories and mutual emotions. We are experiencing the pandemic together. We're going to have to do things differently, as it has changed our lives, but we can find ways to do the things we love."

According to a report released by National Bureau of Statistics on Nov 1, revenue in the first three quarters of this year for cultural, entertainment and leisure services was 91.6 billion yuan, an average fall of 9.9 percent over the past two years.

The China Association of Performing Arts said in a commentary on the report, "Concerts and outdoor music festivals were canceled across the country due to the new wave of the pandemic, which dealt a heavy blow to the performing arts market."

Liu Fei, the owner of School, a popular live house venue in Beijing, which is temporarily closed due to recent new cases of COVID-19 in the city, said, "Most people still crave the live experience, and that kind of emotion will build up, being released one day when the pandemic has gone."

Tucked away in a hutong, or alleyway, in the downtown area, the venue is popular among rock fans and is home to new bands making their debuts.

Liu said: "I think we're desperate to get back out there, to have shared experiences that move us. Music is best shared with others. You can't deny the power of seeing a live performance, hearing thousands of people sing together. Experiencing that energy in person is unique."

On Oct 26, singer-songwriter Li Yuchun postponed her concert in Chengdu, capital of Sichuan province, which was scheduled to be held on Friday and Saturday last week.

She said that since last year, staging concerts has been put on hold due to the pandemic.

"There has been happiness and also disappointment, with these emotions being experienced repeatedly. There is nothing I can do but prepare myself for the day when the concert can finally take place," said Li, who has more than 16 million followers on Sina Weibo.

She has titled the concert, which will be her first in three years, Have a Nice Weekend.

"It will give people a break from their lives, which have been affected by the pandemic. I want to sing with a bigger voice and create a space full of imagination. I am looking forward to that day," Li added.