Old and new companies jostle for smart EV market

Apple

It is no secret that Apple seeks to build a self-driving car for customers. In 2014, Apple began working on its "Project Titan." Over the past several years, Apple's car project has changed multiple times, but development is on track.

According to Bloomberg, Apple's work on an autonomous vehicle has been plagued by managerial shifts, changes in focus, and hiring issues almost since it began.

In 2021 alone, Apple has lost six members of the project's management, including Eric Rogers, chief engineer for radar systems, Alex Clarabut, an engineering manager for the battery team, and Stephen Spiteri, a hardware engineering manager, Bloomberg said.