Global EditionASIA 中文雙語Fran?ais
    Culture
    Home / Culture / Art

    Burberry Generation exhibition in Chengdu inspires young creative talents to go beyond

    chinadaily.com.cn | Updated: 2022-04-02 13:08
    Share
    Share - WeChat

    Taking thought as an indispensable driving force behind art, focusing on artworks and exploring new possibilities for the future, the Burberry Generation exhibition kicked off from March 30 to April 13 at Eastern Suburban Memory's Star Theatre Village in the city of Chengdu, Sichuan province, to celebrate art, culture and inspire local creative talents to go beyond.

    Following its success in Shanghai, the exhibition will provide guests with a multi-sensorial experience featuring new and diverse art pieces from local Chinese artists as well as digital experience projects and artistic installations that immerse visitors in Chengdu's unique culture.

    The Burberry Generation exhibition kicks off from March 30 to April 13 at Eastern Suburban Memory’s Star Theatre Village in the city of Chengdu, Sichuan province. [Photo provided to China Daily]

    Josie Zhang, president of Burberry China said: "We believe deeply in the value of nurturing creativity amongst our communities and are passionate about giving young talent the freedom to go beyond. Since the launch of our Burberry Generation program in 2020, we have been so inspired by the energy and raw creativity of our collaborators. We are delighted to share their work and stories with the wider community in Chengdu, and continue to create meaningful, experiential moments for our local customers in China."

    Launched by Burberry in 2020, the program focuses on pioneering forces in various cultural fields. Following the spirit of exploration of the founder Thomas Burberry, it gathers the power of contemporary young pioneers and opens the door to imagination. Its members come from different fields such as music, art, sports, technology, dance, with their own aesthetic ideas, and have created a series of creative works with Burberry.

    The Burberry Generation program aims to inspire and support the local Chinese creative community and give young artists opportunities to reach a wider audience, while harnessing the power of imagination to unlock new opportunities.

    The balancing art is shown at the Mirror Corridor exhibition area of Burberry Generation in Chengdu. [Photo provided to China Daily]

    For the first time at the exhibition, guests can experience a living mural installation by Burberry Generation creator and Chengdu local, Myron Zeng. Comprised of over 4,000 moss-laden tiles, the mural will evolve over the 15-day exhibition through the targeted use of humidity, light and temperature.

    Emblematic of Burberry's rich history of innovation, Zeng's artwork will be captured over the course of the exhibition and the result – a set of over 350 unique photographs – will be converted into NFTs which can be redeemed on Tencent's Huanhe app from 31 March.

    A time-lapse video of the mural transformation will also be minted into a one-of-a-kind NFT, exclusively for the Burberry WeChat community.

    The digital butterflies display counter at the Burberry Generation exhibition in Chengdu. [Photo provided to China Daily]
    Most Popular
    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    av无码一区二区三区| 国产成人无码精品久久久性色| 中文字幕在线看日本大片| 国产亚洲3p无码一区二区| 亚洲中文无韩国r级电影| 免费无码又爽又黄又刺激网站| 亚洲AV永久无码区成人网站 | 亚洲乱码中文字幕手机在线| 91久久精品无码一区二区毛片| 久久久久久精品无码人妻| 日韩欧群交P片内射中文| 2021无码最新国产在线观看| 亚洲AV无码精品色午夜果冻不卡| 日韩精品中文字幕第2页| 中文亚洲欧美日韩无线码| 日韩视频无码日韩视频又2021| 无码人妻精品一区二区在线视频| 日韩精品无码免费专区网站| 91中文在线视频| 成人性生交大片免费看中文| 亚洲 无码 在线 专区| 99久久精品无码一区二区毛片| 无码人妻久久一区二区三区| 亚洲av无码乱码国产精品fc2| 亚洲午夜国产精品无码| 中文字幕无码AV波多野吉衣| 亚洲精品一级无码中文字幕| 亚洲不卡无码av中文字幕| 最近中文字幕高清字幕在线视频| 亚洲精品成人无码中文毛片不卡 | 国产成人精品无码一区二区三区| 精品中文高清欧美| 最近中文字幕高清免费中文字幕mv| 日韩人妻无码中文字幕视频| 日本中文字幕一区二区有码在线| 精品人妻中文字幕有码在线 | 亚洲欧美日韩一区高清中文字幕| 色噜噜综合亚洲av中文无码 | 日日麻批免费40分钟无码 | 亚洲乱码无码永久不卡在线| 国产精品99久久久精品无码 |