Inaugural Digital Shanghai Fashion Week to commence on June 17

The first Digital Shanghai Fashion Week will kick off on June 17.

Themed "The Future of Constructors," the three-day digital fashion week will feature new creations by Chinese designers for their Autumn-Winter 2022 collection. These creations will be displayed on livestream fashion shows hosted on Douyin.

Visitors can search "Shanghai Fashion Week" on Douyin or follow the official accounts of Shanghai Fashion Week on WeChat, Weibo, Bilibili, YouTube, and Instagram to keep up to date with news from the fashion week.

Lulusmile, a women's fashion brand inspired by illustration art, will release a virtual fashion show with the world's leading shared digital platform ROBOX during the fashion week. The brand is also planning to offer customers a virtual shopping experience in the future.

Chinese designer Feng Chen Wang has announced that she will be joining hands with the metaverse innovation center InertPlan to create a virtual show themed "Feng Chen Wang World". Meanwhile, YES BY YESIR will launch its first cross-dimensional fashion show with virtual idol CHUAN.

As a long-term partner of Shanghai Fashion Week, designer platform LABELHOOD will cooperate with the sports brand Nike to invite leading celebrities including national basketball player Yang Shuyu, skateboarding champion Pan Jiajie, and hip-hop dancer Zhou Yuxiang to launch its opening show.