Brands turn to traditional Chinese culture to attract young customers

In the first 10 months of last year, Tiger Attitude Chartered Pastry Bank's new retail team achieved total revenue of more than 200 million yuan, while the bakery's stores earned an average of over 800,000 yuan a month each during this period.

Hu Ting, the bakery's founder, said it is improving and adjusting the layout of its stores in major cities. It has also announced that it is open for franchising, and that the first batch of its partner stores will start business after Spring Festival.

"We will also launch our overseas business so that more customers can enjoy our products," Hu said.