China witnesses large scale auto price decrease
China witnesses a large scale auto price decrease with prices of over 86 models sharply decreasing, Sina Finance reported on Saturday, citing data from Southern Metropolis Daily.
After Dongfeng Motor cut prices by up to 90,000 yuan ($13,091) and BMW reduced prices by 100,000 yuan, Toyota even advertised "buy one get one free" to promote auto sales.
Apart from BYD and Changan Auto, Chery also joined to cut the prices of their automobiles on March 11.
The price cuts are expected to continue until after the May Day holiday and the performance of the second quarter is especially critical to auto manufactures, traditional car manufacturers told Jiemian News.
Industry insiders said that the main reason for the large-scale price reduction is to remove inventory and it may also be related to the implementation of State VI B emission standards.
Meanwhile, the auto price cuts will have a direct impact on the second-hand market, which will face considerable challenges this year, according to industrial insiders.
