Fashion week brings success by design

According to the Shanghai Fashion Week Committee, this season's MODE fashion exhibition saw a 59 percent increase in audience and a 49.8 percent increase in buyers compared to the previous season.

In addition to regions and cities where buyers shops gather, such as the Yangtze River Delta region, Beijing, Chengdu in Sichuan province, and Guangzhou in Guangdong province, there has also been a significant increase in buyers from Shandong, Liaoning, and Hubei provinces.

Ding Meimei, who is in charge of an ordering platform for buyers shop DFO Showroom, points out that about 60 percent of buyers were first-time visitors during this season.

Along with the increase in domestic fashion audiences, professionals, buyers and fashion representatives from abroad are also seeking excellent local designers.

"I have been attracted by several brands," Deray says. "The design of Christopher Raxxy's down jacket is unique, incorporating weaving inspiration, with excellent quality and moderate price. Chengguang Wang's design may seem traditional, but there are innovations in the silhouette and many interesting details in the back cutting and lining."