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    In Jiangsu, Shengze Fashion Week focuses on technology

    By Cang Wei in Nanjing | chinadaily.com.cn | Updated: 2023-06-02 10:55
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    The 2023 Shengze Fashion Week, part of the fifth Jiangnan Culture and Arts & International Tourism Festival, was held in Shengze township in the Wujiang of Suzhou, Jiangsu province, from May 29 to June 1.

    This year's event was expected to help energize the fashion industry and accelerate the development of the cultural industry in Wujiang district, as well as to improve the cultural influence of Shengze as an important silk textile manufacturing base in China.

    The 2023 edition was full of technological elements, such as the three digital fashion experience officers who made their debut together with three "Shengze fashion endorsers". The immersive interactions between the virtual and real worlds helped draw attention to Shengze and its silk and speed up the high-quality development of the local fashion industry.

    In recent years, Shengze has made great efforts to contribute to fashion, hoping to realize the integration of rural vitalization and fashion development.

    Shengze is well-known for its world-class fabrics. In recent years, with the accelerated upgrading of the textile industry, the concept of seeking brand-based development has become a consensus of the enterprises in the town, which are gradually shifting from modern textile production to design and brand building.

    At the opening ceremony for this year's fashion week, Shengze and the China Fashion Association jointly released the 2023 China Fashion Index (Industry) Report to provide a basis for decision-making in domestic and overseas fashion circles.

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