Chinese brands buck downward trend, sustain robust growth momentum
BEIJING - Chinese brands bucked the downward trend and sustained robust growth momentum in the post-pandemic era, according to a report released by the international market research firm Kantar on Wednesday.
A total of 14 Chinese brands entered the 2023 BrandZ Top 100 Most Valuable Global Brands ranking against the backdrop of a decrease in the overall brand value of 100 global brands on the chart.
Tencent and Alibaba ranked seventh and 14th in the overall ranking, registering a brand value of $141.02 billion and $91.9 billion, respectively.
Apple retained its crown as the world's most valuable brand, and Google and Microsoft ranked second and third, respectively, on the chart.
Chinese fast-fashion brand SHEIN and bottled water giant Nongfu Spring entered the list for the first time with brand values of $24.25 billion and $21.76 billion, respectively.
