Conference looks at media enhancing culture

The Third China Radio and Television Media Convergence Development Conference opened in Beijing on Wednesday. The conference focused on deepening the development of radio and television media convergence and promoting the construction of a culturally strong nation. It particularly emphasized the study and implementation of President Xi Jinping's significant speech delivered at the symposium on cultural inheritance and development on June 2.

Cao Shumin, vice-minister of the Publicity Department of the Communist Party of China Central Committee and director of the National Radio and Television Administration, highlighted the responsibility to undertake a new cultural mission. This includes creatively transforming and innovatively developing excellent Chinese traditional culture, as well as effectively narrating stories of Chinese civilization.

Cao also called for expediting integration and aggregation, and establishing a national alliance of new media in radio and television to promote both the convergence of radio and television media and the aggregation of new media platforms.

Yin Yong, deputy secretary of the Beijing Municipal Party Committee and mayor, mentioned efforts being made to convert the innovative momentum of media convergence into a driving force for the capital's cultural development.

He elaborated on Beijing's aim to establish a modernized system for the development of media convergence, supported by advanced technologies like artificial intelligence. These new concepts and achievements will be applied to preserving and safeguarding historical and cultural heritage sites along the central axis, constructing three cultural belts, and protecting intangible cultural heritage.

The conference also featured the inaugural ceremony of the National Alliance of New Media in Radio and Television during its opening ceremony. The two-day conference also included various seminars on cultural inheritance and media integration. The event was hosted by the Publicity Department of the Communist Party of China Beijing Municipal Committee and the Beijing Municipal Radio and Television Bureau.