Global EditionASIA 中文雙語Fran?ais
    Business
    Home / Business / Industries

    Caoxian's hanfu surge bolsters rural vitalization

    By ZHAO RUIXUE | China Daily | Updated: 2023-08-01 09:48
    Share
    Share - WeChat
    A livestreamer promotes hanfu from an outlet in Caoxian county, Shandong province. ZHAO RUIXUE/CHINA DAILY

    As China's tourism market returns to normal and embraces high-quality development, hanfu, or traditional Chinese clothing, has seen substantial growth in the first half of this year in Caoxian county, Shandong province, one of the major hanfu production bases in China.

    In Daiji township, the biggest hanfu production town in Caoxian, sales of hanfu sold via e-commerce platforms in the first half of this year witnessed an upsurge, reaching 2.5 billion yuan ($350 million), said Li Tao, Party secretary of the township.

    "Many hanfu producers in our township are working overtime to meet their orders," he said.

    At an e-commerce industrial park in Caoxian, a woman used a livestreaming platform to promote hanfu on Tuesday.

    The hanfu outfits she promotes are selling like hotcakes, said Zheng Tao, manager of Qianwei Hantang Costume Co Ltd in the park.

    During the past one and a half months, the company has sold more than 7,000 pieces of the hanfu she promotes, he said.

    "Triggered by the booming tourism sector, our sales of hanfu during the past two months reached 10 million yuan, which is 10 times that of the same period last year," said Zheng.

    Meng Xiaoxia, director of the industrial center of the Caoxian original design of hanfu, also located in the township said: "In particular, the horse face skirt has seen big growth in sales during the first half of this year.

    "This set of horse face skirts is designed for a family, and we added an embroidered peony onto the skirt to make the dress more elegant."

    Meng, who majored in art, and her husband Hu Chunqing, a PhD student at the Institute of Metal Research of the Chinese Academy of Sciences, returned to Hu's hometown Caoxian in 2018 to start a business selling performance costumes and hanfu.

    Due to the COVID-19 pandemic, performance costumes did not sell well, and the couple began to focus on hanfu.

    "The well-developed industrial chain for hanfu in this township laid a strong foundation for sales growth," said Meng.

    Daiji township has formed a complete chain for developing the hanfu industry, covering research and development, design and production, copyright protection, cutting and printing, embroidery printing, accessories, exhibition, network marketing and after-sales service, said Li.

    Over 30 percent of hanfu sold via e-commerce platforms in China are from Daiji. Meanwhile, the town shares 70 percent of theater performance clothing sold via e-commerce platforms in China, according to the township government.

    "As more and more overseas Chinese and foreigners appreciate hanfu, we are developing cross-border e-commerce platforms to expand our overseas markets," said Li.

    "The hanfu industry has not only brought economic benefits to our villages, but brought back more young people to run businesses in our township, driving the high-quality development of rural vitalization," Li added.

    More than 7,000 young people have returned to the township, among which 10 percent are college graduates, according to the township government.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
    CLOSE
     
    日韩精品无码一区二区三区不卡| 亚洲av麻豆aⅴ无码电影| 日韩人妻无码精品系列| 中文字幕日韩欧美一区二区三区| 色综合久久中文字幕无码| 最近更新中文字幕在线| 久久青青草原亚洲av无码| 中文字幕 qvod| 久久午夜福利无码1000合集| 亚洲AV无码久久精品蜜桃| 99精品一区二区三区无码吞精| 久久中文骚妇内射| 午夜无码一区二区三区在线观看| 无码人妻黑人中文字幕| 久久亚洲AV无码精品色午夜| 日韩中文在线视频| 无码中文av有码中文a| 无码人妻精品一区二区三区蜜桃| 性色欲网站人妻丰满中文久久不卡| 国产成人AV片无码免费| 超清无码无卡中文字幕| 亚洲一区二区无码偷拍| 中文字幕日韩精品无码内射| AA区一区二区三无码精片| 无码区国产区在线播放| 亚洲精品无码专区在线在线播放| 日韩AV无码不卡网站| 国产AV无码专区亚洲AV毛网站| 日韩人妻无码一区二区三区久久 | 午夜无码国产理论在线| 无码精品国产VA在线观看| 无码日韩人妻精品久久蜜桃| 亚洲精品成人无码中文毛片不卡| 国内精品无码一区二区三区| 国产啪亚洲国产精品无码| 亚洲中文字幕久久精品无码APP | 日韩免费无码一区二区三区| 亚洲AV无码不卡在线播放| 无套中出丰满人妻无码| 无码丰满少妇2在线观看| 精品日韩亚洲AV无码一区二区三区 |