Montblanc launches global campaign

While the Extreme 3.0 collection, which includes leather goods, has attracted great attention, Baretzki introduced that leather is the booming category in China now after Montblanc occupied the luxury writing instrument market here. Besides, watches and in-ear headphones, which were launched several months ago, also received great feedback, Baretzki added.

"As a customer, I feel like all these products are relevant," Baretzki said. "As we were created for modern travel a hundred years ago so it remains very consistent in the whole journey."