Brand highlights the unique properties of cotton

    chinadaily.com.cn | Updated: 2023-09-26 15:48
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    A model presents creations by INMAN as part of the "Journey to the Light·Homage to Chinese Cotton" INMAN 2023 Cotton Field Art and Aesthetics Show in Shihezi, Xinjiang Uygur autonomous region. [Photo provided to China Daily]

    By teaming up with the China Cotton Industry Alliance, INMAN has embarked on the smart and high-standard application of the entire industry chain from seeds to cotton, yarn, and fabric, aiming to create high-quality Chinese cotton products for the global market and empower Chinese cotton to lead world-class standards.

    "Chinese brands should use Chinese cotton, employ traditional Chinese design and distinctive craftsmanship. 'Wearing' Chinese culture is in itself an expression of national cultural pride." said Fang Jianhua, founder of INMAN.

    Yan Bingjie (intern) contributed to this story.

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