Building blocks structure a career of ingenuity

    By Wang Zhuoqiong | China Daily | Updated: 2023-10-10 08:42
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    Lego Monkie Kid-themed products are the first collection inspired by Chinese legends. China Daily

    An artist of diversity

    The 36-year-old has varied taste in art and aesthetics. He had written lyrics for a rock band, and says his favorite album is Hybrid Theory by Linkin Park. For a while, he hung out with graffiti artists at college, but now his office routine involves drawing traditional Chinese paintings with a brush.

    At work, Wen often starts his day by browsing trend websites or design apps for inspiration, particularly anything associated with vintage street styles and fashion aesthetics.

    The thing he cherishes the most is a silver necklace in the shape of a Lego brick. He was given it on his 10th anniversary at the Lego Group.

    When asked how to become a designer at the company, Wen replies that "it is a job that comes with pride and honor". "Because of this, you want to stay humble, respect different cultures and backgrounds, and value every life experience," he adds.

    Back when he was a boy in Xi'an, Shaanxi province, his father brought a set of Lego bricks back from a trip abroad. "My favorite thing to do back then was to put the pieces together and mix them with other toys, building something new."

    That drive to be creative and curious continues today. Now drawing by hand and on Photoshop, Wen says his favorite part of work is completing a design task and starting a new one. "Only the best is good enough," he adds.

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