Villages hit their goals
From hugely popular soccer competitions to stunning natural scenery, vitalization of the nation's countryside areas is being achieved in a variety of ways, Yang Feiyue reports.
Years of environmental protection and infrastructure development saw Yucun named a Best Tourism Village in 2021 by the United Nations World Tourism Organization.
"In today's Yucun, whether it's daytime or nighttime, visitors can find unique experiences," says Wang Yucheng, Party secretary of the village.
"We have a wide range of offerings, including homestays, restaurants, cafes and bars. It has truly become a well-established tourist destination," Wang adds.
During last year's Mid-Autumn Festival and National Day holiday, the village received a total of 65,600 visitors, generating tourism revenue of 29 million yuan.
Last year, Yucun welcomed a total of 700,000 visitors, with a collective income of 13.05 million yuan. The local per capita annual income reached 64,000 yuan, a source of happiness for the villagers.
The vibrant rural tourism industry has seen many young people from the village return from the city to start up local businesses.
