Spring Festival proves culture huge driving force for consumption

The annual lantern festival at Yuyuan Garden in Shanghai is lit up throughout the Spring Festival and will last until Feb 29. The gorgeously blooming national tide intangible heritage lights and traditional food and snacks spiced up visitors' trips to the Yuyuan Garden landmark this year.

The lanterns put on a spectacular show of the traditional Chinese culture, and are also a precious opportunity to appreciate a taste of the Eastern aesthetic.

According to the data released via travel booking service providers Trip.com, Qunar, and Tujia on Feb 22, cultural tourism consumption was the main engine driving residents' consumption during the Spring Festival, with domestic, outbound and inbound tourism surpassing the same period in 2019.