Voyager show gives French luxury brand a new destination

China has been a particular focus in recent years for Louis Vuitton fashion events. In August 2020, just after the COVID pandemic, the company brought an outdoor men's show at the same place. The next year, a women's show was staged along the Huangpu River in Shanghai. In 2022, a "spin-off" men's show was given at Aranya Golden Beach in Beidaihe, North China's Hebei province and last November, Louis Vuitton presented Pharrell Williams' first pre-fall collection in Hong Kong.

The debut voyager show for the women's prefall 2024 collection marks the next chapter in a strong, longstanding relationship between the brand and China, dating back to the opening of its first China store at the Peninsula Hotel, Beijing, in 1992.