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    Wall of adventure and splendor

    By Yang Feiyue | China Daily | Updated: 2024-07-02 07:45
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    A gift shop offering Great Wall-themed cultural items is a favorite stop for international travelers. CHINA DAILY

    Several performances are put in place during the boat trip, highlighting stories about local people and the legendary ruler Shun of over 4,000 years ago, who is regarded as one of the ancestors of the Chinese nation.

    The actresses dressed in traditional Chinese costumes dancing on a floating canoe are eye-catching.

    Additionally, there is a sightseeing bus tour that covers local wetland parks and wild duck habitats.

    The tourist activities are aimed to satisfy their rising needs and complement their experiences centering on the Badaling Great Wall.

    "We have received positive feedback from tourists," Zhai says.

    In particular, with China's increasingly favorable inbound tourism policies, such as visa-free entry, the Badaling area's charm has been enhanced among international travelers, taking in 147,000 tourists from abroad as of mid-June this year, up 81 percent over the same period of 2023, Badaling Culture and Tourism Group reports.

    Rong Xinfeng, Party secretary of the group, recently announced eight measures to facilitate inbound tourist visits, including multilingual services, optimized transportation, convenient payment options, unique dining experiences, comfortable accommodations, and cultural and creative gifts, with the goal of giving inbound tourists a seamless travel experience in Yanqing, according to Rong.

    Inbound tourists can use their passports or permanent residence permits to buy tickets at manned windows on the scenic spot or via the WeChat mini-program, Travel Inside and Outside the Great Wall.

    Bookings of major Great Wall experiences, including the night tour and cable car, can be made on the online travel agency Trip.com Group's operations in 14 overseas sites, Zhai says.

    "It will expand to 38 countries in July, mostly in Asia, Europe and the United States, and more countries and regions will be covered in the future," she adds.

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