Involved with the development of arts and crafts for the last 70 years, the Beijing Gongmei Group displayed an array of classic and contemporary designs at the China International Fair for Trade in Services between Sept 12-16.

Many of the pieces, including cloisonne vases symbolizing harmony and coexistence, and enamel ornaments decorated with Silk Road elements, drew attention.

The group's exhibition made creative use of technology to present 3D visual recreations of traditional gifts.

Additionally, cloisonne artists were invited to demonstrate their craft, permitting visitors to appreciate the beauty of traditional craftsmanship and cultural heritage.

The company's Yuxun program also presented innovations of intangible cultural heritage items like Yi embroidery and Zhuang brocade, that work blend with modern life.

Cultural creative items, ranging from Central Axis-themed enamel paintings to notebooks and refrigerator magnets with Summer Palace elements, enjoyed brisk sales.

Wang Jingjing, deputy general manager of Gongmei, says that each piece on display represented a contemporary expression of traditional culture and added that Gongmei will continue to explore ways to preserve the essence of tradition while integrating modern aesthetics and technology.

At the same time, she says the group will use new technology and manufacturing processes to enhance quality, ensuring that traditional handicrafts retain their warmth and emotional value while better aligning with the needs of modern consumers.