Fashion brand Sandriver takes traditional Chinese handicraft global

Pulu is a traditional handicraft with a long history in Xizang, and also an intangible cultural heritage with a history of more than 2,000 years. Costumes made of it are the most common and ethnic wear on the Qinghai-Xizang Plateau. However, it has been fading due to lack of style varieties and skill inheritance and low added-value.

In 2022, Guo and her brand launched a "10-Year Pulu Revival Plan". She visited family workshops in the high-altitude areas of the plateau, established the Shanghai Pulu Research and Development Center, and partnered with other teams to build local industrial chains. Her efforts have helped train nearly 100 local craftswomen, empowering them to improve incomes and realize their social values at their doorstep. Also, their innovative pulu creations were showcased at Paris Fashion Week and sold worldwide, bringing them onto the global stage.

A few days earlier, on Sept 22, Guo was also honored as "People Who Moved Shanghai in 2024" for her constant efforts.