German firms keen to reinforce China presence

Deutsche Messe AG has cultivated its presence in the Chinese market for over 30 years. This year, under the theme "Innovate a Green and Smart Future", it showcased more than 50 flagship exhibition projects across 20 industries worldwide. During the six-day event, its booth attracted 2,145 visitors, marking a 26 percent increase over the previous year, the company said.

At a promotional event for the seventh CIIE held in Stuttgart, Germany, in June, Wu Zhengping, deputy director of the CIIE Bureau, said German companies had shown great enthusiasm in participating in the expo.

"Germany leads European countries in both the number of exhibitors and exhibition area, demonstrating German enterprises' strong confidence in the potential of the Chinese market and their strong willingness to collaborate," Wu said.

Held from Nov 5 to 10, this year's CIIE saw a total of $80.01 billion worth of tentative deals reached for one-year purchases of goods and services, up 2 percent year-on-year, said the expo's bureau during its closing ceremony on Sunday.

"This year, multinational companies have introduced 450 new products, technologies, and services for their debut showcases, including over 100 global premieres, 40 debuts in Asia, and more than 200 first appearances in China, sparking new momentum in consumer demand," said Wu during the ceremony.