Top shoe designer steps out in style in new market

    By He Qi in Shanghai | chinadaily.com.cn | Updated: 2024-11-18 16:52
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    Since 2009, Kristina has been assisting her uncle Manolo in running the family business and assumed the role of CEO in 2013, steadfastly upholding the brand's philosophy.

    Entering the Chinese market has also become a step in continuing to convey the brand's design artistry and profound history.

    Nestled in the atrium of Plaza 66, Manolo Blahnik unveiled the opening of its first boutique in Shanghai on Nov 4. It also marks Manolo Blahnik's 20th store globally.

    "To expand our family business in China marks a huge milestone for the brand. This country has always been a huge inspiration for many of Manolo's designs. This is not only an exciting moment of growth for the house but enables us to bring our beautiful shoes into a country that appreciates heritage, culture and craftsmanship. We are excited to share our story with the wonderful customers of China," said Kristina.

    In 1970, Manolo launched his business after a meeting with Diana Vreeland (then Editor-in-Chief of American Vogue) who admired his sketches and advised him to embark on a career designing shoes.

    Since then, Manolo has become a household name with over 50 years of iconic designs after opening the first boutique store in London, UK. Unmoved by trends, Manolo finds inspiration in many subjects, from art, architecture, film, literature, and botany. Every shoe starts with a sketch that is artwork in their own right. The fluid brushstrokes and distinguished use of colour give each drawing an impressionistic quality.

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