Global ice, snow tourism campaign launched in Harbin

Several cooperation agreements were signed during the event, including two between the Heilongjiang Department of Culture and Tourism and China Southern Airlines and the China Daily website. Another agreement was made between the Canberra Snow Projects Company in Australia and Heilongjiang's Yabuli Mountain Resort, as well as a tourism chartered flight cooperation agreement between Harbin Sightseeing International Travel Service and Thailand Haoayou Travel Agency.

These agreements aimed to enhance the province's ice and snow economy, according to the event organizers.

The 41^st China Harbin International Ice and Snow Festival opened on the same day at the Harbin Ice and Snow World.