Silk Road e-commerce event unveils major consumption activities

By Wang Ying in Shanghai | chinadaily.com.cn | Updated: 2025-01-23 11:17

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Shanghai unveils a series of consumption promotion events on Jan 22 as part of the initiative launched by the Ministry of Commerce to celebrate the upcoming Spring Festival, which was inscribed by the UNESCO on intangible cultural heritage list. [Photo provided to chinadaily.com.cn]

Major activates of the Silk Road e-commerce consumption promotion event, formerly known as Silk Road E-commerce Carnival for Spring Festival

1 Chinese New Year products Festival at Super Brand Mall

The themed activity at the Super Brand Mall will launch exquisite snacks, cosmetics, coffee, and many Southeast Asian products.

2 Free inbound trip offered by Trip.com

Online travel agency Trip.com will offer free half-day inbound trip integrated with characteristics of the Spring Festival during the Silk Road e-commerce consumption event period, allowing travelers to have a panoramic view of Shanghai, a city known for its mixture of local culture and modern style.

3 Global products available at Taobao

Alibaba Group Holding Ltd's online marketplace Taobao will put up a special section for Chinese products featured with the Spring Festival elements on its global website.

4 Spring Festival food list by Dingdong

Chinese online grocery platform Dingdong has launched more than 100 kinds of delicacies from over 10 countries at its select platform, along with a ranking of best-selling Chinese New Year products.

5 Online Chinese New Year products festival by the Hongqiao Import Commodity Exhibition and Trading Center

More than 700 products with up to 50 percent discount are available at the online Chinese New Year products festival by the Hongqiao Import Commodity Exhibition and Trading Center, a 365-day trading platform in Shanghai for the China International Import Expo. Among which, nearly 400 of them are special products from 17 countries involved in the Belt and Road Initiative.

6 Pakistan pavilion at the Global Hub

An event celebrating the Spring Festival with jewelry and handicraft from Pakistan will be launched via platforms, such as Chinese social media platform Douyin, by the Pakistan pavilion at the Global Hub of the Waigaoqiao Shanghai Pilot Free Trade Zone.

7 Year-end carnival by Greenland Global Commodity Trading Hub

A series activities will be launched by Greenland Global Commodity Trading Hub together with the national pavilions in the hub, creating a one-stop shopping venue by offering more than 5,000 products from over 30 countries worldwide.

8 Chinese New Year products market by Benlai

An online Chinese New Year products market was launched by fresh food e-commerce platform Benlai, offering high-quality products from Silk Road countries including Italy, Spain, and Malaysia.

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