Reshaping heritage gives buyers a sense of history
Fourth-generation practitioner shares ancient craft techniques that are evolving to attract younger generations, Yang Feiyue reports.
Every step requires perfect balance. "Hand pressure must be perfect. Too firm and the material breaks; too gentle and you can't form the curves," she says.
"Interestingly, slightly sweaty hands help. Normally, we have just 20 seconds to shape a petal before drying or it won't hold its shape. But with natural hand moisture, we gain 40 precious seconds for detailing," she adds.
With the opening of Yuxun Jingxi, more products from her delicate touch — ranging from floral rings, brooches and table ornaments blending tongcao with modern elements — now gain new attention from the public.
The store was launched by Beijing Gongmei Group, a leader in China's arts and crafts industry, with a history of more than 70 years.
Focusing on integrating intangible cultural heritage and modern consumer needs, the store is designed as a cultural hub that combines intangible cultural heritage workshops, pop-up exhibitions, tea and coffee lounges, and retail.
