'Beijing gifts' coffee and concept store adds flavor to city leisure

The first "Beijing gifts" coffee and social concept store, co-founded by the Beijing Bureau of Culture and Tourism and KCOFFEE Cafe, opened on April 29 at the KFC Anzhenqiao restaurant in Chaoyang district, Beijing.

As the 1,000th KCOFFEE Cafe in China, the opening of the store holds special significance. By creating a consumption scenario of "coffee +culture + social", it implements the goals of the "Shopping in China "activities.

"Shopping in China" is a series of activities organized by the Ministry of Commerce and other departments, aiming to boost consumption and expand domestic demand. The final goal is to stimulate domestic demand by enhancing consumption capacity, improving the consumption environment, and increasing the supply of quality products.

These activities focus on four major areas: quality shopping, exquisite cuisine, exciting performances, and beautiful travel. It also emphasizes the "debut economy" by hosting various first releases, shows, exhibitions, and performances.

Therefore, "Shopping in China "can promote the upgrading of consumption quality and enhance the attractiveness and reputation of China's consumer market. It is also committed to promoting the activity and development of the consumer market, contributing to the sustained growth of the economy.

The "Beijing gifts" coffee and social concept store emerged in this context, offering customers a new consumption experience by creating innovative and diverse consumption scenarios.

"Beijing gifts" is a brand of cultural and tourism creative products created by the Beijing Bureau of Culture and Tourism in 2011. Over the past 14 years, "Beijing gifts" has explored and integrated quality products, gradually becoming a resource for cultural and creative products.

"Beijing gifts" has transformed China's traditional culture and the capital's culture into exquisite cultural and creative products, inheriting and innovating cultural heritage and becoming an important window to showcase the charm of Beijing.

KCOFFEE Cafe

With "coffee as the medium and culture as the soul", KCOFFEE Cafe integrates traditional culture with freshly made beverages to create new social scenarios. Located at Building 1, No 34 Shenggu Nanli, Chaoyang district, the world's first "Beijing gifts" coffee and social concept store has become a new landmark integrating cultural experiences, social interaction, and quality consumption.

On the first floor of the store is the "trendy social space", where customers can enjoy delicious drinks, including coconut lattes, the sparkling coffee series, and snow top coffee. As an independent coffee brand under Yum China, KCOFFEE Cafe is known for its affordable prices and innovative products, which are popular among young people.

Under the traditional-style "Beijing gifts" display window, customers can enjoy good conversation surrounded by the aroma of coffee. They can work here with their computers and invite a few friends to spend a pleasant time at the store.

Upstairs, past the Beijing-themed background wall, is the "city living room". In there is the "Beijing gifts "vending machine. From vintage station sign refrigerator magnets to cute and delicate "Lord Rabbit "sculptures, customers can take home beautiful gifts with just a touch of the screen. These exquisite cultural and creative products can serve as souvenirs for family visits to Beijing or as memorable gifts for friends.

Additionally, this restaurant adopts a "three-in-one" model. Customers can not only enjoy KCOFFEE Cafe's beverages and KFC food but healthy meals from KPRO. From fried chicken and burgers to salads and paninis, there's a wide selection of food options to satisfy the needs of different customers.

Customers can take photos in front of the glass decorated with Beijing-themed cartoon landmarks on the second floor and enjoy a leisurely time with family and friends accompanied by delicious food and beverages.

Wang Tao, general manager of KFC China, said: "Today, KCOFFEE Cafe officially enters the 'thousand-store era'. From first-tier cities to small counties and towns, from the Wutai Mountain tourist area to airports, and high-speed rail stations, KCOFFEE Cafe's thousand-store map is a microcosm of the vitality of the Chinese market and the landscape of the country."

Xu Zhentao, deputy director of the Beijing Bureau of Culture and Tourism, said: "The offline stores of 'Beijing gifts' enrich the comprehensive cultural, tourism, and souvenir shopping experience for a wide range of consumers and create the possibility of 'Beijing gifts plus' unlimited consumption scenarios.

"They have become a model for the integration of culture, business, tourism, and sports in the development of Beijing as an international consumption center city. Building on the existing cultural and tourism-themed restaurant collaboration with KFC China, the introduction of the customized 'Beijing gifts' social and concept store further promotes the idea of bringing Beijing gifts home."

Yum China is fulfilling its social responsibility and responding to calls from the government. Through the creation of diverse consumption scenarios at KCOFFEE Cafe, it contributes the strength of chain enterprises to the improvement and expansion of consumption.