Global EditionASIA 中文雙語Fran?ais
    China
    Home / China / Society

    Ancient village revitalized as hot travel destination

    By Peng Chao in Xichang, Sichuan | China Daily | Updated: 2025-05-12 09:11
    Share
    Share - WeChat
    A tourist, wearing the traditional clothes of the Yi ethnic group, poses for photos at Dashiban village in Xichang, Sichuan province, on Feb 6. WANG LEI/CHINA NEWS SERVICE

    Chen Xiaoyu never expected that she could earn an income in her remote inland hometown comparable to what she made in a prosperous coastal city.

    Chen, a native of Xichang in Sichuan province, returned to her hometown in 2018 after working for a decade in Guangzhou, Guangdong province. She rented a farmer's house in the city's Dashiban village and transformed it into a boutique homestay.

    "My annual income from foreign trade in Guangzhou was around 4 million yuan ($550,000), and now running the homestay brings in about the same," she said.

    Dashiban is a 600-year-old village located by Qionghai Lake. Once a bustling hub on ancient international trade routes of the Southern Silk Road and the Tea Horse Road, the village gradually declined after maritime transport replaced overland routes as the primary means of global trade.

    Villagers relied mainly on farming and fishing, earning meager incomes. Many left to seek work elsewhere, leaving farmhouses and farmland abandoned.

    Xichang launched a rural vitalization demonstration project in Dashiban in January 2021.

    The village underwent protective restoration, adhering to the principle of "repairing the old as old" to preserve its historical charm. To attract visitors, the local government upgraded tourism infrastructure, incorporating local cultural elements and traditions to offer immersive experiences.

    "The local government's renovation efforts dramatically improved the village's appearance, which has directly boosted my homestay business," Chen said, adding that her business has expanded to include cultural creativity, dining and ticket sales for nearby attractions.

    The village's transformation has lured migrant workers back home to start businesses.

    "When I first started my business here, there were hardly any young people in the village," Chen said. "Now, almost all of them have returned."

    Xiao Wenfang, a Dashiban villager, quit her job in Chengdu, the provincial capital, to open a restaurant with her father in the village after learning about its changes.

    "My family sold live fish in the past, now we sell specialty fish dishes," she said, adding that the tourism boom has fueled her restaurant's business, with annual revenue exceeding 2 million yuan last year.

    Yin Jun, Party secretary of Dashiban community, said the village has shifted from traditional farming and fishing to tourism and wellness industries.

    Ethnic-themed travel photography has emerged as one of the most popular offerings in the multi-ethnic village, following homestays and restaurants, he said.

    "Numerous studios provide a range of Han, Yi, Tibetan, Miao and Lisu ethnic costumes," Yin said. "On holidays, many tourists gather to adorn themselves in traditional garments, immersing in the rich cultural experience and capturing memories amidst the village's breathtaking scenery."

    Dashiban now has 232 homestays, 85 restaurants and 65 travel photography studios. It received 1.9 million visitors last year, generating 900 million yuan in tourism revenue, he said.

    "Tourism has become the village's pillar industry, creating jobs for over 1,000 villagers and increasing per capita income by more than 10,000 yuan in the past four years," Yin added.

    He said the village plans to build a 13.3-hectare "seed paradise" on its outskirts to offer visitors more agri-tourism experiences.

    Dashiban has also become a hot spot for senior travelers seeking extended stays. Beijing native Liu Meiqing, who began traveling after retirement, came to experience the village after hearing about it. "The environment here is wonderful. I don't ever want to leave," she said.

    Top
    BACK TO THE TOP
    English
    Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
    License for publishing multimedia online 0108263

    Registration Number: 130349
    FOLLOW US
     
    久久亚洲AV无码精品色午夜麻豆 | 中文字幕一区日韩在线视频| 无码人妻久久一区二区三区免费丨 | 国产激情无码一区二区| 视频一区二区中文字幕| 久久激情亚洲精品无码?V| 亚洲爆乳无码专区| 日本中文字幕免费高清视频| 无码av免费一区二区三区试看| 亚洲AV无码一区二区三区牛牛| 中文字幕无码一区二区免费| yy111111少妇影院里无码| 亚洲中文字幕久久精品无码APP| 中文字幕在线观看亚洲| 亚洲欧美中文字幕高清在线| 乱色精品无码一区二区国产盗| 少妇无码太爽了在线播放| 亚洲欧美日韩一区高清中文字幕 | 中文字幕无码一区二区免费 | 亚洲AV无码乱码精品国产| 色偷偷一区二区无码视频| 国产亚洲精久久久久久无码77777| 波多野结衣中文字幕免费视频 | 一本大道无码日韩精品影视| 国精品无码一区二区三区在线 | 精品国产一区二区三区无码| 亚洲成AV人在线播放无码| 久久精品中文无码资源站| 日本中文字幕网站| 2022中文字幕在线| 精品人妻中文av一区二区三区| 中文字幕一精品亚洲无线一区| 亚洲精品无码激情AV| 少妇无码?V无码专区在线观看| 久久精品无码av| 亚洲AV永久无码天堂影院| 人看的www视频中文字幕| 一二三四社区在线中文视频| 无码中文人妻在线一区二区三区| 国偷自产短视频中文版| 天堂а√在线中文在线最新版|