SIAL Shanghai showcases global food trends

The SIAL China international food exhibition, one of the world's largest food and beverage trade shows, launched its 2025 edition in Shanghai on Monday, bringing together more than 5,000 exhibitors from 75 countries and regions, with a display of 350,000 products.

The three-day event reflects China's evolving consumer preferences and its growing influence in international food trade, according to Nicolas Trentesaux, CEO of SIAL Network.

The Chinese market has transformed dramatically since SIAL first launched in Shanghai in 2000, said Trentesaux, "the share of international products in China was lower. We've also witnessed a shift from traditional food consumption patterns to a more globally-oriented appetite, with Chinese consumers increasingly eager to explore new flavors and innovations".

Shanghai's business environment is incredibly dynamic, he said, adding that the passionate approach to food and innovation creates an extraordinary atmosphere at the show.

SIAL Network, operating food exhibitions worldwide, has become instrumental in facilitating international trade opportunities. "Our role extends beyond organizing exhibitions," Trentesaux said. "Through our global network of shows in the world, we create opportunities for Chinese producers to export more products while introducing Chinese consumers to international offerings."

The 2025 exhibition features an extensive array of global culinary offerings. Premium meat products from France, Brazil, Argentina, Spain, the United States, and Uruguay take center stage. European delicacies include French wines, Spanish Iberian ham, Italian Parmesan cheese, Danish cookies and Belgian waffles. The Asian food pavilion showcases regional specialties such as Korean soju, Thai durian products, and Ceylon tea.

Trentesaux expressed optimism about market recovery and growth. "We're steadily rebuilding trust and relationships with China. The strong consumer demand for international products is facilitating the return of international companies to the Chinese market".

Recognizing China's vast geographical diversity and regional market variations, SIAL Network is planning strategic expansion across the country. While Shanghai remains the cornerstone, the organization is exploring opportunities in other regions.

"Our goal is to maintain our presence while helping companies in China understand trends and participate in the global innovation landscape," Trentesaux said. "We look forward to creating new dynamics with international companies in China".

The exhibition's influence in international food trade will be further reinforced with SIAL's upcoming event in Shenzhen this September, targeting the Greater Bay Area and Southeast Asian markets.