Beijing hosts 150 emerging brands at 3rd IBrandi Festival

"The district has a strategic location," he said. "The art studios in Tongzhou's Songzhuang, the upcoming relocation of the Beijing Institute of Fashion Technology, and the arrival of the Beijing Dance Academy can all help with brand development."

Zhang Ying, vice dean of the Guanghua School of Management at Peking University, emphasized the vast potential of the Chinese consumer market at the event during his speech.