Smart tech turns pet industry into gold mine

"In developed countries, we see a similar trend — when GDP per capita reaches around $10,000, consumers begin to prioritize spiritual and emotional needs over basic necessities," said Zhang Yi, CEO and chief analyst at iiMedia Research. "In China, pets have become a reflection of this shift, serving as emotional companions and fulfilling people's growing desire for quality of life."

According to iiMedia's report, the market size of China's pet economy is expected to reach 1.15 trillion yuan by 2028.

"China used to be an OEM (original equipment manufacturer) hub for foreign pet brands," Zhang noted. "That manufacturing capacity has laid the groundwork for the industry's rapid rise."

From premium food and smart accessories to pet photography and memorial services, the market has expanded well beyond basic care. "We are seeing a clear shift from just feeding and housing pets to providing services that mirror human lifestyles — medical care, socialization, even entertainment," Zhang said.

Wang Peng, an associate researcher at the Beijing Academy of Social Sciences, echoed this view. "Today's pet owners are more concerned about quality, personalization, and emotional fulfillment," he said. "High-end food, intelligent devices, and personalized services are in high demand, and the market is expected to grow further, especially in lower-tier cities."

He also pointed to emerging trends such as aging pet care, AI-based advisory services, and the booming demand for diversified services. "The pet economy is not just about commodities anymore — it's evolving into a more sophisticated and emotional ecosystem."