Student teams solve real corporate challenges at Xi'an competition

Xu Hui, chairman of Zhonghua Soap, said: "While preserving its classic heritage, Zhonghua Soap must embrace transformation, actively driving brand rejuvenation and digital evolution."

"This year's groundbreaking competition format — real-world validation — has empowered our brand development," she added.

"The practicality and implementation value of competition entries are paramount," said Yao Kai, an associate professor from the Central University of Finance and Economics Business School. "We must leverage competition data and rule innovations to demonstrate how this event genuinely identifies and solves real-world problems."

As one of China's most authoritative, professional, and influential academic competitions, the CMAU competition consistently promotes the development of marketing disciplines while enhancing participants' market research capabilities, practical planning skills, and professional competence.