Lululemon 2025 Summer Sweat Games launched

Athleisure brand Lululemon officially kicked off its annual community fitness event -- the 2025 Summer Sweat Games – on Monday, joined by brand ambassador Jia Ling and world swimming champion Wang Shun.

Now in its fifth year, the event returns with refreshed competition formats, broader reach, and an elevated visual identity — designed to further ignite enthusiasm for movement and fitness around the country, said the company.

This year's core message is "Get moving, feel so good."

From initially training for acting roles to fully integrating sports into her everyday lifestyle, actress and Lululemon brand ambassador Jia returns this summer to lead the event participants in embracing sweat.

"The joy of movement isn't about how professional you are, it's about how much you enjoy it." Jia said. "Let's team up with like-minded companions and turn every sport into a joyful connection."

Since its debut in 2021, the event has been encouraging people to connect through sweat and rediscover the energy of summer movement.

This year, the campaign spans 42 cities and 161 stores across China, featuring a three-phase format: store challenge, regional competitions, and national finals.

The store challenge recruitment phase kicked off on June 24, with 700 teams registered. The regional competition will take place in eight cities including Shanghai, Beijing and Shenzhen, Guangdong province. The national finals will be held in Chengdu, Sichuan province.