Grassroots anchors push sales of Baishui apricots

Apricot orchards, scattered around Zhaojiazhuang village in Fanshi county in the northern province of Shanxi, had a bountiful harvest recently.

Grassroots anchors ventured into the orchards to help farmers sell the local Baishui apricot variety through livestreaming.

"Every year after the apricots ripen, selling them becomes a major challenge for us villagers," said Zhang Tianxin, head of the farmers' cooperative in the village.

"This year, the postal service organized a livestreaming session right in our orchards, picking the apricots directly from the trees, placing them in boxes, loading them onto vehicles, and shipping the freshest fruit to various parts of the country."

Villager Liu Jinshuo, 79, picked apricots in his own orchard and later, sorted, packed and shipped them through the postal service.

"Apricots are my wealth. Now, I receive quite a few orders every day. To ensure the freshness of the apricots, they must be picked on the same day," Liu said.

"I have 40 mu (about 2.67 hectares) of Baishui apricots. Each mu yields over 500 kilograms, and the sales are pretty good."