Why China's Gen Z Is Flocking to Musicals and Immersive Shows
Share - WeChat

Why are so many young Chinese investing in musicals, operas, and immersive performances? From the emotional farewell of Phantom of the Opera to the cultural tourism boom sparked by Zhouzhuang Odyssey, China's Gen Z is redefining consumption.
No longer driven solely by material needs, young audiences now prioritize emotional resonance, aesthetic experience, and cultural meaning—fueled by rising incomes and shifting values in a thriving economy.
Today's Top News
- White House belies need for TikTok shutdown: China Daily editorial
- China exempts childcare subsidies from individual income tax
- Xi stresses building modern socialist new Xizang
- Xi arrives in Lhasa for celebrations of 60th founding anniversary of Xizang autonomous region
- Xi to review troop formations lining up along Chang'an Avenue during V-Day parade
- The great power game behind the Alaska summit
Editor's picks