China unveils guideline on advancing high-quality development of copyright sector

China has unveiled a guideline on accelerating the high-quality development of the copyright industry, calling for strong protection related to new sectors by optimizing relevant legal systems and policies.

The 20-article guideline was issued on Wednesday by the National Copyright Administration on its website, aiming to comprehensively enhance the levels of the country's copyright creation, utilization, protection, management, and services.

While pledging to strengthen copyright protection in news fields such as blockchain, big data, cloud computing and artificial intelligence, the guideline also requires greater efforts to protect copyrights in areas such as sports events, entertainment shows and livestreaming.

Additionally, copyright protection should be further enhanced in the fields of film and television, online audiovisual content, internet literature, e-commerce and search engines, according to the guideline.

It also orders copyright administrators nationwide to increase information sharing and piracy clues with judicial, cyberspace, cultural and market regulation authorities, so that the copyright industry can be promoted in a healthy manner.

Furthermore, it calls on all copyright regulators across the country to actively participate in multilateral cooperation with international organizations, including the World Intellectual Property Organization and the World Trade Organization, holding high-level copyright conversations with nations involved in the Belt and Road Initiative.

It emphasizes the importance of enhancing the awareness of copyright protection among young people, encouraging better use of various new media platforms and innovative approaches to help children understand more about copyrights.