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Hisense partners with FIFA as official sponsor of the 2026 World Cup

chinadaily.com.cn | Updated: 2025-09-08 19:38

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At IFA 2025 in Berlin, Europe's largest consumer electronics show, Hisense and FIFA announced that the Chinese brand will be an official sponsor of the 2026 FIFA World Cup. With breakthroughs in MiniLED display technology, Hisense is not only elevating its global brand presence but also redefining the future of home entertainment.

Reporter: Wang Mingjie

Video: Han Jing

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