Editor's note: The China Association for Public Companies, together with China Daily and other media outlets, has launched the initiative Listed Companies in Action: My Five Years in the 14th Five-Year Plan. The campaign spotlights the achievements of Chinese listed companies in advancing high-quality development during the 14th Five-Year Plan period.

China CYTS Tours Holding Co Ltd, a Beijing-based tourism service provider, said it will further expand the research and development of inbound tourism products to welcome more international visitors and enhance their travel experiences in China.

As China continues to boost inbound tourism and extend unilateral visa-free policies to more countries, CYTS said it will fully leverage its resources, such as its multilingual websites, and continue to train more professional tour guides.

"Catering to the demand of a growing number of individual business and leisure inbound visitors, CYTS has launched inbound tourism websites in English and Japanese, providing foreign visitors with personalized and customized tourism products and services in China," Ni Yangping, president of CYTS, said.

Founded in 1980, CYTS is among China's earliest travel agencies qualified to receive overseas tourists. It has witnessed the reform and opening-up of the country's tourism industry and pioneered innovative business models in the sector.

In 1997, the firm became the first domestic travel agency with a comprehensive tourism business agenda to list on the A-share market in Shanghai. Now, its business footprint spans major cities at home and abroad, serving more than 68 million tourists annually.

During the 14th Five-Year Plan period (2021-25), the company has centered its efforts on meeting consumer demands while continuously innovating its business formats.

For instance, the ancient town of Wuzhen scenic area in Zhejiang province, owned by CYTS, has hosted a variety of events, most notably the annual World Internet Conference. The company has also developed Beijing Wtown, a water town resort located at the foot of the Simatai section of the Great Wall.

This expansion of business formats has transformed CYTS from an enterprise focused primarily on travel agency services, into a comprehensive tourism service provider. Its current business portfolio covers cultural and tourism operations, scenic spot management, integrated marketing, and hotel management.