"The research and development of cultural and creative products is exploring the connection between ancient and modern cultures, and integrating traditional aesthetics with contemporary aesthetic demands for innovative design," he says.

Other best-sellers included plush toys modeled after regional snacks and cultural artifacts. A toy shaped like nang, a traditional flatbread from the Xinjiang Uygur autonomous region, became a hit among young visitors eager to attach it to their bags. Stock quickly ran out despite repeated restocking.

Domestic brands also showcased "China-chic" products. Shenzhen Art Toys Research Co and its partner, Dongguan-based brand Piececool, displayed miniature models of phoenix crowns and bridal sedan chairs.

Made of thin etched metal plates, the pieces are assembled like a blend of paper-cutting and building blocks. "Many visitors told us these toys feel both distinctive and trendy," says Rao Zhengang, design director of the Shenzhen company. "Some items sold out on the spot."

The expo also highlighted China's growing low-altitude economy. Wuhan Fosenix General Aviation Co, based in the capital city of Hubei, unveiled its Sparrow-X2 electric vertical takeoff and landing aircraft. It has a passenger capacity of six people, a maximum range of 1,200 kilometers and a cruising speed of 200 to 300 km/h.

"Low-altitude aviation can boost accessibility between scenic spots, attract more tourists, and provide emergency services for remote areas," says Chen Zhaoyan, founder of the aviation company.

The expo's 40,000-square-meter outdoor zone showcased 20 themed floats, including those representing cities across the province. Crowds gathered to watch operas and traditional dances, snapping photos with the floats.

Performers from Universal Beijing Resort added to the excitement with popular characters such as the Minions.

Nearly 1,000 domestic and international performers will join the 20 floats to parade through Wuhan during the upcoming Mid-Autumn Festival and National Day holidays, an event expected to further boost the city's tourism sector.