SS 2026 Shanghai Fashion Week set to kick off on Oct 9

Prominent national brands like HLA and Mark Fairwhale will present their latest collections, while brands such as HEMU, TUYUE, SUNCUN and AWAYLEE will explore diverse expressions of Oriental aesthetics. Additionally, jnby by JNBY will open the KIDSWEAR children's fashion segment with a spectacular show.

A highlight cultural event, the Shanghai special edition of the exhibition "A MAGAZINE CURATED BY", co-hosted by LABELHOOD, will feature original works by renowned international designers and exclusive pieces by Chinese designers. An opening party and thematic forums will facilitate exchanges between international and local design communities.