Kohler forms strategic partnership with Pinduoduo to advance a new era of sustainable development
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"We still see significant growth potential on Pinduoduo. With this new round of strategic cooperation, we aim to reach more young users and consumers in county-level markets, further promoting our sustainability vision. Our goal is to achieve 100 percent compound annual growth and reach 100 million consumers," Dirk Jiang, e-commerce general manager for Kohler, said. "Looking ahead, Kohler will continue to set global benchmarks while tailoring more intelligent and innovative personalized products for Pinduoduo consumers—for example, introducing pet-friendly showers designed to meet the lifestyle needs of younger generations."
